10 Tips to Tackle Counterfeit Goods This Holiday Season


United States consumers spend more than $100 billion every year on the purchase of counterfeit goods, falling victim to 20% of the counterfeits sold illegally worldwide. Not only is purchasing counterfeit goods illegal, but the creation of counterfeits can involve forced labor, human trafficking, and support criminal enterprises. 


The dangers of buying counterfeit goods are not always apparent, but the impacts are significant. Along with legal and economic implications, purchasing counterfeit goods also brings health and safety dangers. These risks are even higher during the holiday season, with shoppers continuing to buy online products in record numbers. The dangers of counterfeit products have led the private sector to partner with law enforcement to educate American buyers about the risks of counterfeits.



The U.S. Chamber of Commerce, in partnership with U.S. Customs and Border Protection (CBP) and others, is taking the initiative to raise awareness this holiday shopping season by warning shoppers about the dangers of counterfeit goods, as well as how to avoid scams. The partnership encourages shoppers to “unbox real happiness” by purchasing authentic goods and assist in eliminating the risks associated with counterfeit products.


“Consumer awareness is paramount in the fight against fakes,” said Patrick Kilbride, Senior Vice President at the U.S. Chamber of Commerce Global Innovation Policy Center. “This holiday season, business and law enforcement are partnering to help consumers shop smart and get what they pay for. Follow our top ten tips for safe online shopping to give the gift of authenticity,” Kilbride said. 




To help shoppers avoid purchasing counterfeit goods, the U.S. Chamber of Commerce created the Shop Smart Campaign. As part of the campaign, the U.S. Chamber of Commerce has provided 10 tips to shop smart and educate consumers about the dangers of counterfeit goods. 

About Us

The CT Strategies team has decades of experience securing the nation’s border against illicit goods and activities. Our team is equipped with the expertise to help the public and private sectors navigate supply chain risks. 


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