How CTPAT Membership Can Help Protect Your Brand Equity

Strong brand equity is essential to companies seeking to stand out to potential supply chain partners in a highly competitive global market. Customer perception, brand loyalty, and brand awareness are critical elements to a company’s success in maintaining existing partnerships and establishing new ones. Your business partners need confidence that your company is a strong link in their supply chain. A perceived risk of potential security breaches can be detrimental to brand equity. If a breach occurs, it can be difficult to restore customer trust. For this reason, successful companies invest in developing a robust security posture to prevent and manage risks.  

The Customs Trade Partnership Against Terrorism (CTPAT) is a voluntary partnership program between U.S. Customs and Border Protection (CBP) and the trade community that aims to strengthen supply chain security through cooperation. In exchange for trade facilitation benefits, CTPAT members must adhere to a set of security requirements and undergo validations. One significant benefit of CTPAT membership is signaling to supply chain partners that your company is serious about security.  

Existing and potential customers will know that your adherence to the security criteria outlined by CBP aligns your company with best practices, demonstrates secure business relationships with other partners, and limits the occurrence of security breaches.  

To help your company meet these standards and enhance its brand equity, CT Strategies has prepared an online training course for aspiring and current CTPAT members. The course includes tips on meeting the CTPAT New Minimum-Security Criteria, maximizing membership benefits, and enhancing supply chain security. The course is taught by a former Acting Director of the CTPAT Program and one of the first Supply Chain Security Specialists with extensive experience performing validations.  

The CTPAT New Minimum-Security criteria place a heightened focus on areas such as corporate-wide awareness of security protocols, cyber security, new physical and personnel security requirements, and agriculture-related criteria. All essential to maintaining a secure supply chain for your company and your partners.  

Meeting these standards and strengthening the supply chain requires a collaborative effort across the workforce. This CTPAT training course is an efficient way to foster employee awareness and security preparation across multiple divisions of an operation. The course will better prepare your team for the CTPAT Validation Process, while identifying ways to strengthen your company’s relationship with CBP Supply Chain Security Specialists. Learn more  about the training course here. In addition to our Customs and CTPAT-related training, CT Strategies offers customized solutions for those seeking additional support in supply chain security and Customs.